"What we're seeing is a shift where people want to work out in the home…it is the future of fitness, Covid or not. "I can commit to hypergrowth," said Foley.
While the publicly-traded company would not release the latest numbers on streamed workouts, CEO John Foley said recently he was not concerned about a return to the gym. Peloton, which saw phenomenal growth in its streaming fitness platform and its bike and treadmill sales over the past year, does not appear to be losing any steam now. "They were the first to buy the Thighmaster, the Ab Cruncher, so it's not unique to say, 'Oh, I have a gym membership, and a Peloton.'" "I can tell you we did spend money during the shutdown to improve our lighting, improve our sound, improve our camera, and improve our digital presence," said Rowley, who argues that those who focus on fitness have always used multiple options. Crunch, for example, has had a streaming offering for more than a decade. "I feel more comfortable being closer to people and sharing air with people now that I'm vaccinated," said Rachel Weiss, another client at Orangetheory.īut that doesn't necessarily mean an end to the new boom in streaming and home fitness. In-class attendance is rising thanks to easing restrictions and increased vaccinations. The range for weight change was about 19 kg, a (large) level of individual variability providing an optimal setting to study correlates of weight loss. Its new streaming workouts are up as well. Attrition was very low (3.5) and average weight change was -2.9 ± 3.2 kg (-3.0 ± 3.2 kg, if only the 135 completers are considered). "We're forecasting that the big boom is September, when we've gotten through the summer, the kids are back to school, there's some normalcy with businesses opening offices again, especially in urban centers like Manhattan and San Francisco," said Rowley.īarry's Bootcamp said March studio attendance was up 31% over February and 48% over January. It also saw its strongest new membership sales in a year, despite its huge footprint in major cities that still have heavy gym restrictions like New York, Los Angeles and San Francisco.
Orangetheory memberships nationwide rose 17% in the first quarter of this year, with the biggest jump 9% in March, the company said.Ĭrunch reports member visits up 30% in March over February. "We're getting just a little bit closer to when everything's going to open up and we want to look our best and feel our best," said Rachel Robins, as she prepped for the class.īoth gyms and streaming fitness companies are suddenly seeing a surge in new demand and overall workouts. "Do you mean I have to get back into the wardrobe that I no longer fit into? Yes," said Stacey Weinstock, who has been working from home since the pandemic began.